Niche: Beauty

Listing Details

This listing is for an Amazon FBA and eCommerce business created in December 2009 in the beauty niche. The included Seller Central account features 40 SKUs for skincare products. The store offers subscription orders for some products and also sells through the Amazon Reward Card. Included in the sale are 2 trademarked brands, one of which is in Amazon’s Brand Registry 2.0, and there is also an email list of 15K+ subscribers included in the sale. The business has earned consistently over its lifetime and has grown considerably this year.

The majority (96%) of business earnings come from Amazon. All of the products are a part of Amazon Prime, while the seller also opts to use FBM for all products as well as feeding stock into Amazon’s warehouses. The storefront is well-designed with products from all of the company’s associated brands.

The eCommerce store accounts for 4% of sales and is built on FoxyCart (Woocommerce). There are two eCommerce sites included in the sale, subscription orders for products are offered and one of the sites also sells products through FBA.

The brand’s products have been featured in a number of publications, presenting a growth opportunity for a Buyer to consider. For product launches, the Seller has bought guest posts and also done giveaways/reviews in exchange for links and they will all remain live.

The business has one employee who is willing to continue working with a new Buyer. They work in upstate New York, where they manage the inventory and customer support from a small rented office. They oversee all daily operations, handle customer service, coordinate shipments to Amazon FBA, and report back on any key issues as they surface.

The business also hires a PPC agency to run Google ads. More details can be provided to active Buyers.

The top 3 traffic channels for the 36 DR site are: social (~32%), paid search (~28%), and organic search (~23%). Which comes from the US (~69%), CA (~4%), and the UK (~4%). And there is a nice even spread of traffic across the top 3 pages of the site.

As for the included social media accounts, the Facebook account has 4K+ followers, the Instagram 3.7K+ followers, and the YouTube channel features product-based content. This type of product could potentially do well on these platforms with the help of influencers – a growth opportunity for a Buyer to consider.

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