Sports, Health & Fitness
Sports, Health & Fitness
Business Started
1st of December, 2015
(8 years 4 months old)
Assets Included in the Sale
- Amazon Seller Central accounts with 760+ SKUs
- Shopify store with branded domain
- 5 Trademarks
- Employee contracts and relationships
- Supplier contracts and relationships
- 2 Instagram accounts
- *Inventory is not normally included in the list price. Further details can be provided to active Buyers.
- *Buyers should have an active VAT number in all UK/EU countries where this business has inventory stored before the transfer can finalize. It is highly recommended to begin the VAT registration process as soon as possible.
Listing Details
This listing is for an Amazon FBA and eCommerce business created in December 2015 in the sports and health & fitness niches. The included Amazon Seller Central account features 760+ SKUs under 10 different brands, five of which are trademarked and registered with Amazon’s Brand Registry 2.0, for branded sports and fitness products. All of the products have positive ratings, with the best-selling products having thousands of positive reviews and Amazon’s Choice badges. The business has earned consistently over its lifetime and requires minimal effort from the Seller to maintain.
The business earns from Amazon FBA (97.37%) and eCommerce (2.63%) via eBay. The business uses Amazon multi-channel fulfillment (MCF) for all eBay orders. Also included in the sale is a Shopify store for one of the brands with a branded domain that currently makes minimal sales, but serves as a growth opportunity for a Buyer to consider.
All suppliers are located in Pakistan. The products are sourced under free on board (FOB) conditions. They are shipped to New Jersey and from there sent to Amazon warehouses with UPS labels for storage.
The Seller has a process for sending returns that Amazon deems as unsellable. The products are sent to a warehouse that sorts the products to recover the ones that are in a sellable condition for resubmission to Amazon. The Seller is able to recover 70% of products Amazon deemed unsellable with this process.
The product listings have high-quality product photos and detailed descriptions. Some listing pages feature instructional product videos and customer testimonials. The business has access to the EU market as it currently sells in the UK. Sales have also been made in other European countries, though this was discontinued in 2021.
Virtual assistants help with the day-to-day tasks for the business, mainly managing the PPC campaigns, tracking sales, and updating listing pages. There are also two sales managers who sell to brick-and-mortar businesses, though these sales contribute minimally to the business’ revenue, so this could be an area of growth for a new owner. Employee contracts will be included in the sale.
*A trademark for one of the brands has been ‘pending’ for a long time. Another company in the sports niche has a similar trademark. Further information can be provided to active Buyers.
*There is a loan associated with the business, details of which can be provided to active Buyers.
Earnings
Site Traffic
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Opportunities
- Reducing Amazon fees
- Reducing shipping costs by selling smaller products
- Scaling and optimizing the PPC campaigns
Risks
- Amazon can suspend or cancel your FBA account due to a breach of their terms of service. (ToS)
- An increase in Amazon ad pricing could make the ads unprofitable.
Work & Skills Required
- Overseeing work of VAs and sales managers
- Managing inventory
Seller Support Includes
The Seller is willing to offer up to a year of support via email or WhatsApp for a buyer. This is twelve times the amount of support usually offered by a Seller.
Reason for Sale
The Seller would like the capital for other projects.
Other Information
Work Required Per Week: 10 Hours
Private Blog Network (PBN): No
Domain Type: None
Platform: Amazon FBA
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