Outdoors
Outdoors
Business Started
1st of June, 2021
(2 years 10 months old)
Assets Included in the Sale
- Primary domain and all site content/files
- Social media accounts/pages (Instagram)
- Freelance writers
- Affiliate and brand partnerships
- Digital Strategy (social media, Pinterest, tik tok, YouTube, emailing) yet to be implemented
- SOPs
Listing Details
A WordPress site launched in June 2021, operating in the outdoor niche and focusing on producing review content for products like outdoor clothing and camping gear. The business has some seasonality, with summer tending to be the top-performing season. Key positives include an Authority Score of 23, indicating a strong online presence and well-written content that drives 90% organic traffic. Additionally, a notable increase in commission from 5% to 8% for a top affiliate partner in September 2023 suggests higher earnings potential for summer 2024.
Revenue is generated via Affiliates and Amazon Associates. There is also a lucrative partnership with a major outdoor brand that brings in additional sizeable revenue. This revenue has been excluded from the P&L and valuation but is an opportunity that a buyer can capitalize on. Further details have been included in the Assets doc.
Typically the site publishes 4-10 new articles each month, written by freelance writers. There is one main writer who writes the majority of the articles but additional writers are utilized when publishing in the higher range of articles.
**Due to the seasonality of the business, our Migration Inspection Period will need to be waived by the buyer. If you have any questions about this please contact our team.
Earnings
Site Traffic
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What would you offer for this listing?
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Creating more content
- Building social media accounts
- Monetizing the email list
- Expanding monetization with display ads and email marketing
- Exploring new partnership deal with the top partner brand around mid-summer (such as getting free gear to test, commission increase, or financial contribution)
- Exploring more partnership with other brands
- Improving site speed
Risks
- Google algorithmic changes could cause traffic to fluctuate.
- The main affiliate offers being changed, removed, or updated could affect commissions.
Work & Skills Required
- Creating content
- Performing keyword research
- Communicating with the writers
- Checking accounts and updating plugins
- Reviewing traffic and revenue
- Building links via manual outreach
Seller Support Includes
The Seller is willing to offer at least 30 days of email support and/or calls to ensure a smooth transition for the Buyer.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 12 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: WordPress
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