Niche: SEO

Listing Details

This listing is for a service business created in November 2014 in the SEO niche. Built on a foundation of WordPress, Woocommerce, and Python, the site sells digital products like content, guest posts, and business citations for use in SEO campaigns.

The top three traffic channels are direct (40%), organic search (33%), and social (15%). This comes from the US (28%), GB (11%), and IN (9%).

The business has built both a strong reputation and brand/domain authority in the SEO niche and has shown consistent year-over-year growth. Growth has been achieved mainly through word of mouth, testimonials, and referrals. The business has succeeded and grown consistently despite negligible marketing and advertising spend.

In 2020, the business built and deployed a custom-built Order Management System (OMS). The business and its developers designed the OMS to make the content creation process highly scalable. The OMS eliminates many bottlenecks that could otherwise impede the growth of a productized service business that relies primarily on human writers and editors.

Selected features of the OMS include an in-app content editor with built-in spelling and grammar check to ensure consistent formatting and streamline delivery from writers/editors, automated email and Slack integration with writers/editors for improved accountability, automated weekly invoicing for writers/editors, and one-click Paypal integration to execute all freelancer payments once weekly, making payroll as passive as possible.

The business’ content team is currently comprised of +/- 50 college-educated native English-speaking writers in the UK and US and a Content Manager. The current average monthly content output is in excess of 1M words.

Three part-time editors in the US proofread and perform QC for all content before delivering orders to the customer.

The business has an email list of over 7K active subscribers who receive a basic welcome sequence when they sign up as well as occasional content and discount promotion emails. Further leveraging the email list for marketing purposes is a growth opportunity for a Buyer.

The business has Facebook, Instagram, and Twitter, though the accounts are largely inactive and don’t currently drive significant traffic to the website.

A new owner would benefit from a structured marketing strategy focused primarily on SEO, advertising, content marketing, and increased use of the existing email list.

The business should be particularly attractive to a Buyer with their own content/digital marketing team or strategy in place.

The Buyer will receive an introduction to the development team who built the proprietary OMS, so they have access to the developers for site maintenance.

The Seller and their team are prepared to spend one-month handling order management for the Buyer while training the buyer or their representative on the OMS and all other relevant components of the business concurrently.

*The sale of the business will be structured as a UK company sale, not an asset sale. More information will be provided to active Buyers.

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