Niche: Hobbies, Home

Listing Details

This listing is for an Amazon FBA business created in November 2017 in the hobbies, gaming, and home niches. Included with the Amazon Seller Central account are 4 SKUs for 2 portable entertainment accessories. The main SKU is rated 4.6 stars across 1,600 reviews. The seller recently launched a new product which accounts for the remaining 3 SKUs and has received very positive feedback. The trademarked business has healthy net profit margins of 20% and has experienced strong year-on-year revenue growth of 74%.

The business uses one supplier based in China with inventory being shipped to 3PL warehouse in Los Angeles before being drip-fed to Amazon as needed. The business also sells on Etsy and Faire. These marketplaces have not been included in the P&L and valuation but the accounts can be included in the sale.

The business employs a marketplace manager who spends around 40 hours per week managing the Amazon and eCommerce accounts, running and optimizing PPC campaigns, and overseeing inventory. The Seller's wife also spends 5-10 hours per week overseeing the supply chain and liaising with suppliers and 3PL warehouses. Neither of the workers will be available to continue working with the new Buyer.

*In 2020, the Seller experienced a temporary suspension of their account due to a negative balance of $4 on a separate Amazon account. The issue was promptly addressed and the account was reinstated the following day. In April 2022, the Seller received a ‘Product Policy Compliance’ warning on 18th April 2022 due to using a trademarked term in a product description. The SKU and listing have been removed.

*Inventory is not normally included in the list price, further details can be provided to Unlockers.