Niche: Food & Beverages

Listing Details

This listing is for an e-commerce, Amazon FBA, and wholesale business created in January 2010 in the food and beverage niche. The included Amazon Seller Central account and WordPress/Shopify site features 50 proprietary health food products and 200 third-party ancillary products selling in the US and Canada. The business has a DR 72 website, an email list of 250,000 with very high conversion rates, and a fully-built out team of 19 employees.

The business earns primarily via e-commerce (51%), followed by Amazon FBA (29%) and wholesale (20%). The wholesale portion of the business has ~200 active accounts of mainly health food stores.

The primary source of traffic is organic search (76%), direct (12%), and email (4%). The US is the largest driver of traffic (55%), followed by CA (9%), and UK (8%). Traffic is well spread throughout the site, with the top page accounting for only (3%) of traffic.

The DR 72 website experiences high traffic numbers with 1.4 million sessions in May. The email list of 250,000 plays a critical role in driving traffic to the site, 73,000 sessions came from email, and email-driven traffic had a very high conversion rate of 3.6%. The business has solid followings on Instagram (13.5K followers) and Facebook (83,703 followers). Informational and education content is offered on the site to nurture community around the specialized food products. Content is updated occasionally and largely done by internal team members or in some cases outsourced to a consultant.

The business is mostly self-reliant as it leases a warehouse and is the only company operating in it. At this facility, they manufacture, package, and assemble their own products as well as fulfill e-commerce and wholesale orders. This is also where the product is shipped to Amazon to be FBA. Any other suppliers the business uses are all US-based. The business has 19 employees, including the seller, working throughout the business as digital marketers and production staff. The seller spends about 10 hours per week on the business. The current team in place is unaware of the sale but would likely continue with the Buyer after the sale. The business has been set up to be simple to manage and processes are in place to make the transfer to the Buyer as seamless as possible.

The business’s website started in 2009, the business officially launched in 2010 and it was purchased on December 31, 2016, in a private deal. It’s benefited in recent months from being considered an ‘essential’ product on Amazon during the COVID-19 crisis and seen a spike in profit in recent months.

Growth opportunities to scale the business quickly would be to focus on expanding the wholesale channel, product development, and adding subscription-based products. Increasing the brand’s presence on Instagram has solid potential as it’s an ideal platform for the niche. Considering how much traffic the business generates, monetizing content pages with banner ads, and monetizing the email list would be low-hanging fruit to increase revenue.

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