Niche: Health & Fitness

Listing Details

This listing is for an affiliate and advertising business created in May 2012 in the health & fitness niche. The WordPress site and mobile applications offer products and information on a specific diet plan. The business has a strong social following and requires minimal work from the Seller.

The applications are the main source of income for this business making up 90% of its revenue. The apps and website generate revenue with paid advertising, affiliate offers, and direct product sales.

The applications offer a subscription plan for customers after they receive a 7-day free trial. The business also receives a commission profit through a partner app that includes variations to the entry-level product cost.

The primary source of traffic is social media, with about 80% coming from the US. The vast majority of this traffic is driven from a Pinterest page responsible for 62% of the overall social media traffic.

With the apps making a significant portion of the revenue, the website hasn’t been the main focus of attention for this business. Written content for the website is outsourced and added irregularly with a plan to implement a process of posting on a more regular basis. This could represent an opportunity for a Buyer.

An email list of over 500k is included in the sale, however, at the moment the business only sends to about 50k active subscribers. The email list leverages direct product sales & affiliate revenue sending about 10 days of emails as a short introduction in attempts to sell a digital info course.

*There are multiple apps included with this listing and further information will be provided to active depositors.