Niche: Pet Care

Listing Details

This listing is for an affiliate and display advertising business created in May 2022 in the pet care niche. The WordPress site features informational topics and buying guides related to care for domestic pets, and exotic species as well as a broader range of animal welfare and conservation topics. The site has established high authority within its niche, a direct result of strategic efforts to develop a robust link profile since its launch. It has amassed a substantial number of high-quality links, many with a Domain Rating significantly exceeding the norm. These proactive link-building initiatives have notably enhanced its domain authority. It also requires minimal time to maintain, relying on one in-house editor and contractors who generate content.

The business earns its income through various affiliate programs (61% of revenues) and display ads (39% of revenues). The top three traffic channels of the site are organic search (77%), Direct (21%), and Referral (0.52%). The site has also experimented with minor paid advertising to drive traffic. The top three countries driving traffic are the US (69%), Great Britain (5%) and Canada (4%).

*Raptive requires a minimum of 100,000 pageviews per month for the first/main website in order to be accepted into their program. If a Buyer’s Raptive application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.

**Pageview and User data prior to May 2023 use Google Universal Analytics. Pageview and User data from May 2023 onwards uses Google Analytics v4. Definitions for pageviews and users between Google Analytics v4 and Google Universal Analytics are not perfectly consistent.